The Problem:

For content creators and thought leaders the Problem is the absence of a comprehensive, supportive podcasting ecosystem in MENA to help seize the booming opportunities in Podcast industry.

For organizations and companies, they need to acquire new audience, in highly competitive media space and lack of qualitative talents, they need to reach talents pools and get their message and voice in trusted sustainable way.

Context:

After the booming in podcasting post-covid 19, and its very promising numbers for the market and revenue growth for the next few years, it became the new media, but there are difficulties for content creators, thought leaders and experts in MENA to enter this market due to:

• The main factor in podcasting market is empowering the content creator, the podcaster, not the production itself.
• The Arab content is weak due to many reasons related to production processes, creation knowledge, and community.
• Usual media training in MENA does not give the wanted results, it just gives the information but can not empower with real skills that can be used effectively, due to the limited time of training, lack of support and continuous feedback, 
• There is a need for mentors for guidance, as well as practicing content creation and other production skills in a supportive environment in order to produce sustainable content that enriches the Arab content.
• Talents are mostly in growing countries with limited resources, with difficulties in the connection between organizations and talents.

Our Solution is: 

Podlife is a Community-Based Digital Incubator for content creators to empower them produce professional podcasts and infleune their communities.

We are Building the first podcasting ECOSYSTEM in one platform that can reach all podcasters in MENA, supporting them with expertise, mentors, tools, new technologies, strategies and connections with organisations need their services.

Segmetation: 

- Thought leaders, new content creators, anyone who wants to have the skills to produce a professional podcast and have an influence through this new promising channel.

- Companies and organisations who need access to talents to put their message out and reach new audiences in a trusted reliable way, by producing viral podcasts and targeting specific audience.

- Advertisers to connect them with the suitable channels for their message,

- Professional podcasters to level up their owrk and get monetisation through podcast and content creation.

Competition:

We are the only platfrom with the incubation and community model in MENA, competitors include:

- Aswatuna: podcasting training

- Mutawize: Production studios and monetisation 

- PodU: Production and listening  

Value Proposition:

Specialised Incubation Programs within a supportive environment, by joining digital communities that provides expertise, mentors, tools & technologies, and strategies for producing an influential podcast, supported by companies and organisations.

Our unique value proposition is the communities model (specialised clubs on the pltform), where the learning, production, leveraging and monetisation of specialised podcasts take place on the pltform.

In addition to the innovative, gamified user's profile "the Power of th Voice" which tracks activities and encourages learning and production. 

Along with our podcasting tools and with introducing AI flexibly, content creators communities (Podlife Clubs) and activities, all provide a unique experience for content creators, influencers and thought leaders to make an impact.

Reem Srour: Co-founder, CEO

Experience:

+10years of experience

• Project management, companies and NGOs
• Business, solutions  & services design for startups and initiatives
• Team leading and training
• Initiatives design and execution
• Training & mentoring
  
  Ibrahim HAWARI: Co-founder, Chairman

Experience:

+25years of experience

• Public Relations in MENA
• Music Composition &Media Production 
• Creative Strategist 
• Media Training 
• Audio Engineering

Muhannad Shulleh: Co-founder, CTO

Experience:

15+ years of experience:

• Information systems development

• Software Development Manager

• Systems engineering expert

• Web apps programmer

• Manager of 90+ tech Company